The date is already on the calendar: October 14, 2025. That’s when Microsoft will officially end free support for Windows 10. For many users and businesses, this announcement feels like a storm approaching. A system loved by millions, suddenly left without protection, unless you pay for Extended Security Updates (ESU).
At first glance, it looks like a nightmare. But look closer, and you’ll notice something else. For Microsoft, it’s not a loss—it’s a brilliant business move. Some experts even suggest it could turn into a multi-billion-dollar gold mine. And here’s why you should pay attention.
ESU: Microsoft’s Continuity Bridge for Windows 10 Users
When support ends, Microsoft won’t leave everyone stranded. The Extended Security Updates (ESU) plan is their official bridge. If you can’t—or simply don’t want to—leave Windows 10 yet, ESU keeps your system alive. But there’s a catch.
For businesses, the cost starts at $61 per device in the first year. Then, it doubles: $122 in the second year, $244 in the third. Microsoft has made it crystal clear: this ladder pricing is intentional. Delay your decision, and you’ll pay more.
For home users, things look different. A single payment of $30 per device secures updates for one year. And interestingly, Microsoft is even offering ways to get it for free—through 1,000 Microsoft Rewards points or the Windows Backup app. It’s clever. It keeps users inside Microsoft’s ecosystem, whether they pay in cash or in loyalty.
So, what does this mean for you? It means you have a decision to make. Stay with Windows 10, and you must pay for protection. Or you take the step forward—upgrade to Windows 11, Windows 365, or new hardware.
Why ESU Could Turn Into a Multi-Billion Dollar Business
Some analysts see more than just subscriptions. They see a financial engine.
According to Nexthink’s study, Microsoft could generate up to $7.3 billion in revenue from ESU in the corporate world alone. The math is staggering:
-
There are around 1.4 billion Windows PCs worldwide.
-
About 30% belong to organizations—public and private—equal to 420 million devices.
-
Even after October 14, 2025, 121 million machines are expected to stay on Windows 10.
Now combine that with ESU’s cumulative pricing model, and you see the picture. Each year, the cost doubles, and each device that sticks with Windows 10 continues feeding Microsoft’s account.
For companies, the choice is practical. Replace thousands of devices at once, or extend support for a while. And when the numbers are this high, Microsoft knows: many will choose to pay.
And you? If you run a business, delaying the inevitable could cost far more in the long run. The ESU plan is only meant to buy time, not solve the problem.
The Real Choices Ahead: Upgrade, Switch, or Pay
It’s easy to think ESU is the only answer. But let’s be honest—it isn’t. You do have alternatives, and each path has consequences.
-
Upgrade to Windows 11. The simplest, most straightforward option. Your system stays secure, supported, and ready for new features. For businesses, upgrading ensures long-term stability and avoids the rising ESU fees.
-
Buy new computers. Many older devices can’t run Windows 11. If that’s your situation, investing in new hardware may actually save money compared to paying ESU for three years.
-
Switch to Windows 365. Microsoft’s cloud-based system is growing fast. Instead of relying on physical hardware, you rent computing power directly from the cloud. For some companies, it’s a flexible, cost-effective solution.
-
Try something different. Linux, Mac, or Chromebook. They’re all options. But let’s face it—most businesses depend on Windows apps, making the switch more complicated than it sounds.
This is why ESU exists. It gives you breathing space. But remember: it’s temporary. Microsoft calls it “continuity,” not a replacement.
What This Means for You Today
Here’s the reality: Microsoft turned what looked like a headache into an opportunity. Ending Windows 10 support may cause panic, but it also nudges users toward a decision. Whether through ESU, upgrades, or new services, Microsoft wins.
For you, the key is timing. Waiting too long will only raise your costs. Acting early—upgrading to Windows 11, buying new devices, or shifting to Windows 365—can save you money and keep your systems secure.
Think of it this way: October 14, 2025, is not just the end of support. It’s the start of a new chapter. For Microsoft, it’s a gold mine. For you, it’s a crossroads. The choice is yours.
👉 Ready to secure your future? Don’t wait until the last minute. Upgrade to Windows 11 or explore Windows 365 today—and stay ahead of the change.